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    What are Small Business Owners gaining by having a Web site?

    Customers!

    Small Business Owners need to realize that people aren't using phone books for anything other than door stops anymore. As of last year, all three major search engines are skewing search queries towards local even when a user doesn't include a local modifier.
    What does that mean? It means that a searcher performing a generic search like ("plumber", "florist", "movie theatre") will get the local business shortcut if search engine feels they meant to imply local intent.
    Small Business Owners owners need to not only create a Web presence, but to control it, as well. It's possible to create a Web presence without a full site thanks to things like Facebook and other social media outlets. However, you don't control any of those. You have no say on how they'll let you connect with customers. You can't create an email list on Twitter. By relying on *other* sites to house your conversations you're severely handicapping yourself.

    Without a real Web site, you lose your ability to:

    Differentiate yourself
    Create authority and street creed with customers and within your industry
    Spread ideas
    Take advantage of Universal Search's ranking power
    Benefit from the engines bias to show local results
    Share your company story and information
    House your own community
    Save costs by answering frequently asked questions
    Target your specific neighbourhood (defined by post code, points of interest, ideas, etc)
    Build an email list.


    While the number of Small Business Owners creating Web sites is up 36 percent over the past two years, that number really needs to grow in the next year. The search engines' obsession with local will make your Web site an even bigger part of your business and marketing plan. Make sure you're treating as such.
    Create your content:
    You're not BBC or CNN. You don't need a huge Web site over flowing with content. You just need to give potential customers some place trusted to land that tells them who you are and what you're about.
    That means creating (at minimum) your Home page, Product or Service pages, an About Us page, and a Contact us page to share information about who you are and what you do, but also to localize your business through content.

    Content of the website is a king but content with video is worth ten thousand more.

    Why every website needs a great explanatory video?
    Video on the web is a hot trend on the Internet today.
    Not just pure video for entertainment such us cute kitty videos, but promotional videos as well.
    In fact, almost every website in this world can benefit from a short concise explanatory video.
    A lot of people create their own demo videos but the problem is that most of the time these videos are either:
    too long or /and too boring.
    Recording your voice for 5 minutes going over your website features may seem like a cost effective way of having a video, but unless you really know what you are doing, you will most likely end up with a glorified power point presentation that nobody will want to watch.

    There are three main benefits that a good explanatory video can provide.

    A good demo video will help you:

    Increase Sales: your site's landing page is your first and only chance to give your visitors a good impression about your product.
    9 out of 10 times your visitors will rather look at a short 1-1.5 min explanatory video than reading through all the text on your page. The reason is very simple, people don't have the time or patience to decipher your value proposition.
    Both text and images are passive elements that need to be interpreted before making a purchasing decision.
    If an image is worth a thousand words, a good video is worth a thousand images.
    The chances of your visitors converting into customers will dramatically increase if you can get their attention with a video.
    It just makes sense, a video provides more information with less work required from your visitors and we all know everyone likes to take the path of least resistance.

    Create Product Awareness: the advantage of video on the Internet is that video is inherently very social network friendly. Links to websites are like fliers and junkmail. To understand the product your prospect client has to click on the link, be redirected to your site and then learn about your product.
    Video can be watched right within most social networks. In both Facebook and Twitter, the moment you
    paste a link to a YouTube or Vimeo video anyone can immediately play it back within the same window.
    This is very convenient and again, convenient is what you want to make your products feel like.
    Because videos are so easy to share and experience both on the web and on mobile devices creating an audience is a lot easier than with plain websites. Also, a great video can become viral and suddenly reach millions of people within a few weeks.

    Create an experience instead of another task: a good video will provide an entertaining experience with a strong call to action at the end.
    Text and images by themselves are not as fun to experience as a video with an engaging story behind.
    People love stories, a video should tell a story, a good one, a realistic one, in a fun way if possible.


    A few fast facts about online video:

    50x – You are 50 times more likely to appear on Google's page 1 search results if you have video.
    186 – The number of online videos the average Internet user watches in a month (USA).
    85% – Visitors who view video are 85% more likely to buy.
    84%- Share of Internet users that view videos online (USA).

You NEED to make yourself known, and you want to get the right information to your customers - anywhere, anytime. We have the skills and project experience to create a UNIQUE WEB PRESENCE, whether your needs are simple or more complex. We apply the right design and technology to create your web site, so it can grow as your business grows and your needs change.

Because you are unique we do not use web sites templates, our work is always Customized to your Image, a critical requirement of a successful project.
We make search engine optimization part of the creative design process.
Your web site content must be search engine friendly. Online copy writing must adopt search engine optimization techniques that structure Web site content to take advantage of search engine algorithms.
If you want to employ a copywriter for your website (highly recommended), we will make sure that designer and copywriter work together during the site creation.

Our design process is guided by our clients.
Your schedule and timeline dictate the pace at which we work. We are very flexible with our process.

We start by really talking to you and listening to your ideas and concepts; we then take your ideas and work with you to create the perfect product. You are very involved with the development process, from beginning to end.

The world of usability is extremely extensive, from how the user experiences colour, to the layout of the navigation, to valid CSS and XHTML. This ensures your website is future-proof and works on all browsers and monitor sizes.

Simplicity in design is the fundamental concept we work with when designing. We do extensive group testing to make sure your website is accessible.

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