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    7 reasons why video should be part of your marketing strategy


    1. Australia online video viewing figures up 37 percent in 2010 compared to 2009
    2.  Australia audience’s respond more to the internet than any other form of media  
    3.  Online videos recommended on the social networks get longer views
    4.  The older generation are becoming increasing responsive to online video
    5.  Online video marketing continues to grow
    6.  Having video on your website will help you to stand out from your competitors
    7.  Internet users respond more favourable to online video than they do TV advertising

    Google has added content such as blogs, video and images to what their engine indexes and returns in search. Recently, the company said such content is returned in one in every four searches.

    Video attracts visual learners. 
    We know that different people learn in different ways.  Some people learn best by seeing things demonstrated rather than reading or listening to someone talk about it. Adding video allows you to better reach visually-oriented customers.

    The internet plays an increasing level of influence in the lives of the Australian population.
    Sourcing information from the internet is now twice as popular as from TV, friends and family, advice from colleagues, information through mail and at least 3 times as popular as via radio or print media.  

    “The Internet is getting older in more ways than one. Not only is the medium itself maturing but the audience is shifting towards older age groups,” said Alex Burmaster, Nielsen’s vice president of global communications for online. “This growth is a reminder, if one was still needed, that it is very much a form of media utilized by all age groups. The fact that one in four people who use the Internet today are 50 to 64 years old proves it is no longer the sole preserve of the young and technologically minded.”

    Having video on your website will help you to stand out from your competitors

    As a small business, you can use video to engage your customers and make more personal connections.
    While your competitors are trying to sell with text on their barely functional Web site, you establish yourself as a company who not only understands the industry- but understands- and responds- to the needs of your customers.

    One way of using video to attract new clients and increase referrals is to create informative How-To video tutorials.
    For example, if you run a loft conversion company, why not create videos explaining how to do all the in between maintenance that’s required before your next visit. Show them what they can do to help minimize the cost of the conversion, or what they can do to help speed up the process, perhaps with a focus on the planning permission process.

    Take all the questions you get from customers every day and turn the answers into video content for your Web site.
    It’s a powerful differentiator that will set you apart and make you even more useful to your customers.
    If your prospects feel like they know you, your name, what you look like, have heard your friendly voice or that of the presenter- they will be more likely to call or email you with an enquiry.  

    To complete effectively in 2011 and beyond there is no question that businesses need to develop a video marketing strategy.
    Your customers and clients huge appetite for online video, shows no sign of decreasing.

    Internet users respond more favourable to online video than they do TV advertising

    The difference between viewing videos on line as opposed to TV content is that viewers of online content are in a captive, rather than passive, state of mind.  

    The other difference with video on the web is that it tends to be more relevant to, and focused on, the needs of the viewer. Viewers tend to think more favourable towards brands who communicate with their audience using online video than TV advertising, which is generally targeted towards a more generic target audience.

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